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Making Linkedin Count!

July 20, 2010

Linkedin.  Say what you want about it, but Linkedin is the most powerful social networkds for business.  This is particularly true for lawyers.   Even if you are busy, and billing to capacity, Linkedin can help you maintain your client base.

My tip today is simple, but often overlooked.  It’s my number one tip: Always personalize each invitation to connect.  Do not send the canned message that Linkedin provides.  When inviting a new contact to connect,  explain how you may know one another, or how it makes sense for you to connect.  You’ll have a much greater chance of building your contact network now, and in the future!

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