Skip to content

Making Linkedin Count!

July 20, 2010

Linkedin.  Say what you want about it, but Linkedin is the most powerful social networkds for business.  This is particularly true for lawyers.   Even if you are busy, and billing to capacity, Linkedin can help you maintain your client base.

My tip today is simple, but often overlooked.  It’s my number one tip: Always personalize each invitation to connect.  Do not send the canned message that Linkedin provides.  When inviting a new contact to connect,  explain how you may know one another, or how it makes sense for you to connect.  You’ll have a much greater chance of building your contact network now, and in the future!

Advertisements

What Lawyers Should Know about Social Media

July 6, 2010

lawyers law attorneys

Are you using linkedin, twitter, facebook, and blogging for your business?

I’ve  been blogging at http://HRMargo.com for a year now, and I’ve learned a lot about blogging, and social media.  I just started this blog last week, and while this is a new blog, I am very savvy when it comes to helping lawyers build their online brand.   I’ve been on the web since 1994.  As an early adopter of internet technology, I have learned the importance of  an building an effective an online brand.  As lawyers, you already know the some of the pitfalls of social networking.  What I’ve discovered in the past year is that most of my legal clients are not online.  I can’t tell you how many lawyers I’ve talked to who said they don’t have a blog, twitter account, a facebook page, or a linkedin profile.  If they do have linkedin profiles, they are incomplete, or not search engine optimized.  I selected the above photo because it reminded me of a law library.  Lawyers are comfortable with books.  Think about social media as your online library.

What follows are my top 5 tips for a successful blog and linkedin profile.

  1. Make sure your profile is 100% complete, upload a picture.  Think about your story, and promote what you can do for your clients.
  2. Load it with industry relevant key words so that you show up in search results.
  3. Key your content fresh by updating it often.  Updating your profile, and blog will help you pop up in searches.  People need to have a reason to come back to your website, blog, and profile.  If you are not updating it, there’s nothing new to see.  The more click-throughs you receive, the greater your chances are for attracting new clients.
  4. Rather than advertising directly, your blog, website, and linkedin profile will draw people to you.  Indirect/inbound marketing is a powerful thing.  Instead of “push,” it’s “pull,” and if leveraged properly, it can drastically reduce your marketing budget. The point is all your social media sites should be embedded with key words, tagged, and up to date with information.

LinkedIn, facebook, twitter, and new media can be powerful tools, but they are useless if you are not completing all the steps to make your  social media endeavor viable. I am not a lawyer, but I work for and with lawyers.  I can tell you this much, the more you know, the more there is to learn.  The technology changes at rapid speed.  Don’t let fear keep you from jumping in the digital water.  It’s difficult to decide where you should invest your time, and financial resources.  I’ve seen clients waste both time and money by getting bad advice, or not following through on the advice they’ve been given.  I hope this post gives you food for thought.

If you have any questions, feel free to contact me.

Sincerely,

Margo Rose

Linkedin4lawyers@gmail.com

Linkedin4Lawyers: Margo Rose’s New Blog

July 3, 2010

digital media marketing

Margo Rose, M.Ed. HRD, Social Media Expert

For the past year, I have been blogging as HR Margo.  You may have been a reader of HRMargo.com.  This journey has led me down the path of blogging as a social media strategist, a human resources professional, and a new media expert. Last year, I was retained by a law firm to consult on ways to make their website more compelling. As project manager for their website, I brought together a team of professionals that created a dynamic, optimized site.

In addition, I helped them create an outstanding linkedin presence. I trained the lawyers not just why it’s important to be on linkedin, but how critical it is to have a complete profile with rich key words embedded to increase their inbound marketing endeavors. This led to referrals to work with other larger firms, and now I am passionate about serving the legal community.

Social media, new media, digital media, digital marketing, whatever you choose to call it, is my calling,  and my vision for how I can bring solutions to the legal services industry.

This blog is currently under construction.  Please bear with me.  I want my first post to set the stage for my new line of services for social learning, social media communities, and digital marketing.  I find solutions to show you how social media relates directly to lawyers.  Social Media is great for indirect marketing.  Direct marketing is not always tasteful for attorneys.  Social media platforms allow you to pull people in, verses pushing advertising out.

It all begins with an assessment, a strategy, and a plan to help you maximize your legal brand.  It’s a low cost way to blend social media marketing into your advertising mix.  I know how to solve problems, and create opportunities. I’ve been actively consulting with attorneys in Cincinnati, Ohio for the past year.

I am best known for my training workshop, Linkedin4lawyers, hence the name for this blog.   I have discovered that a small percentage of attorneys are harnessing the power of linkedin to develop new streams of revenue.   Attorneys who are linkedin,  are not using groups for networking, knowledge sharing, and new business development.

With linkedin’s privacy features, you are able to lock down your contacts so that other people can’t see them.  At the same time, it allows you to use search features to find out critical pieces of information about people in your community.

Social media, social platforms, new media, and digital marketing is absolutely relevant to the legal community.  In fact, the early adopters of social media in the legal services community, are paving the way for the rest of the legal industry. However, there’s a lot of room for growth.

That’s where I come into the picture. I help sole practitioners, and law firms how to decide which social strategy will best meet their needs.

I look forward to blogging as linkedin4lawyers, and as I continue to build this new site, I look forward to having you follow my rss feed, add my blog to your google reader, or have my posts emailed directly to you.

My goal is to provide content that will guide the new user, and advanced linkedin user alike.

Whether it’s a coaching session, seminar series, or strategy session I will work with you until you are satisfied  I guarantee, you will benefit from the articles and links I will post.

If you retain my services will help you make the decision that is fits with your overall objectives.  Recently, I lead a linkedin4lawyers workshop. The attorneys present asked, “Why is it important to have a linkedin profile if I’m already a busy attorney?”  In future posts,  I will answer these questions and more.

This theme is temporary, however; I like it because it suggests the concept of the road less traveled.  The digital media experience truly is the road less traveled.

Sincerely,

Margo Rose, M.Ed., HRD
Your Linkedin & Social Media Strategist